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NPE2018 Show Daily - Wednesday

NPE is truly ‘Breaking the Mold’ as a multifaceted experience, with activities, discoveries and opportunities to satisfy the needs of anyone who works in the plastics industry or has a need to know about plastics

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WEDNESDAY NPE 2018 : THE PLASTICS SHOW SHOW DAILY We strive to advance the performance of our customers' end products by delivering a broad portfolio of innovative polymers that are found in nearly every sector of the economy. Visit us in room W206 or go to lyb.com/NPE. Wire and Cable Coatings Textiles Water Pipes Food Packaging Automotive Exteriors/Interiors lyondellbasell.com/NPE Making Better Products Possible Recycled Content: A Hot Trend in Packaging By María Natalia Ortega Leyva Plascs Technology México Brand owners have shown a strong commitment to use Post Consumer Recycled (PCR) content in their products and packaging soluঞons, according to Kim Holmes, vice president of sustainability of the Plasঞcs Industry Associaঞon (PLAS- TICS). "It is something on a level that we haven't seen before. Brand owners are taking a real leadership posiঞon in terms of driving demand and ensuring their products are compaঞble to be recycled with the exisঞng systems," she says. PLASTICS is interested in funding projects like Material Recovery for the Future, which is assessing the potenঞal of recycling all flexible packaging. Says Holmes, "We are work- ing on how we can overcome the technical barriers to make sure that all plasঞcs products are recyclable. Also, we are looking to extend the tools and the availability for recovery, and not just rely on mechanical recycling but also looking at chemical recycling opportuniঞes. We are beginning to see an increasing interest in commercializing those technologies. For example, we can find Agilyx, a polystyrene chemical recycling system, or the case of Purecycle, which is using a patented technology to recycle PP that P&G has invested in." According to Adam Gendell, associate director of the Sus- tainable Packaging Coaliton (SPC), one of the biggest oppor- tuniঞes with plasঞc materials is the ability to use PCR con- tent, however, it's also a challenge. "There are consideraঞons around aestheঞcs, performance, and cost, but the use of PCR content creates a powerful market demand that ensures recy- clable plasঞcs actually get recycled and stay out of our oceans," he says. One example of this trend was recently presented by Berry Global with its first commercial PCR package: A Burt's Bees tube yielding a maximum of 62% PCR, excluding the closure. This is achieved by using up to 53% PCR in the tube sleeve and up to 75% PCR in the tube shoulder. "We found this PCR amount allows the tube to meet all the same quality, performance, and processing standards as non- PCR tubes," says Robert Flores, the company's director of sus- tainability. "We increased our maximum PCR percentage more than five-ঞmes with this new material blend, and added PCR to the tube shoulder for the first ঞme. This far exceeds our previous PCR capabiliঞes and greatly increases the amount of PCR we can use in our tubes." Also, the global packaging processor Amcor is working with its costumers in increasing the use of PCR content, as stated by David Clark, vice president of Safety, Environment and Sus- tainability. Amcor joined the Ellen MacArthur Foundaঞon's New Plasঞcs Economy Iniঞaঞve as a Core Partner to help im- prove the recovery and recycling of plasঞc packaging. The vision of the project is to create a system where plasঞc pack- aging becomes a resource versus becoming waste. Make sure to visit Re|focus Sustainability & Recycling Sum- mit and Re|focus Zone, co-located events with NPE2018, where visitors can find informaঞon, technical soluঞons and parঞcipate in discussions around the use of PCR content in packaging. The Burt's Bees for dogs package is Berry Global's first commercialized post-consumer recycle (PCR) tube yielding a maximum of 62 percent PCR, excluding the closure. We've Got it Covered: NPE2018 App and Social Media By Hannah Mason Plascs Technology Download the free NPE2018 app and follow the official NPE2018 social media accounts to stay in the know and get the most out of your experience. The app provides to-the- minute details on all events, conference sessions, speakers and exhibit highlights, plus you can use it to search for and locate the exhibitors you want to see. Here are some more of the app's features: • Floor plans of both the South and West buildings • Complete exhibitor lisঞngs with booth numbers, compa- ny profiles, staff info, and product categories • Schedules, descripঞons, and speaker details about the nine educaঞon conferences/workshops • General informaঞon and announcements, including info about registraঞon, show hours, and shule schedules •  My Show Planner, which syncs to your Map Your Show site and allows you to save exhibitors and events that you want to see Notes Teena Pham, markeঞng manager for trade shows at Plasঞcs Industry Associaঞon, "Aendees can use the app to navigate the show floor. It's simplified so that aendees can search for exhibitors, sessions, and products without a wire- less connecঞon. If handouts and presentaঞons are made avail- able, aendees will also have access to them during sessions. All this informaঞon will also be available a[er the show, so they can reference back to all the exhibitors they bookmarked and sessions they aended." 24

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