NPE2018 Show Daily - Monday

NPE is truly ‘Breaking the Mold’ as a multifaceted experience, with activities, discoveries and opportunities to satisfy the needs of anyone who works in the plastics industry or has a need to know about plastics

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MONDAY NPE 2018 : THE PLASTICS SHOW SHOW DAILY Don't Miss The Re|focus Sustainability & Recycling Summit By Heather Caliendo Plascs Technology The Re|focus Zone stems from the sustainabil- ity-focused Zero Waste Zone that was intro- duced by PLASTICS at NPE2015. This year it features 56 exhibitors explores acঞonable steps toward incorporaঞng sustainable prac- ঞces into plasঞcs manufacturing. The 2018 Re|focus Sustainability & Recycling Summit (Tuesday, May 8 – Thursday, May 10) is co-lo- cated with the expanded Re|focus Zone. Oli- ver Campbell, director of worldwide procure- ment & packaging at Dell Technologies, head- lines the summit where he will deliver the keynote presentaঞon on Tuesday at 1:30- 3:00 p.m., "Using Dell Innovaঞon and Supply Chain to Tackle Ocean Plasঞc," about how Dell developed and launched a program to create a commercially scalable supply of plas- ঞcs recovered from the ocean that can be used in product packaging. In addiঞon to the keynote, the three-day summit will feature five other educaঞonal sessions that will provide pracঞcal steps companies can take to achieve their recycling and sustainability goals. The sessions are: TUESDAY Recycling Game Changer: Moving Beyond Mechanical Recycling, 3:15-4:45 p.m.: This explores cuমng-edge technologies that are expanding the boundaries of tradiঞonal recy- cling and allowing the industry to profitably use more recycled materials. It is moderated by Robert Render, commercial manager at Ravago Recycling Group and features John Layman of P&G and PureCycle Technologies, Joe Vaillancourt of Agilyx and Nien-Hwa Linda Wang, Maxine Spencer Nichols Professor of Chemical Engineering, Purdue University. WEDNESDAY Advances in Composite Recycling, 1:15 – 2:45 p.m.: This features the leading successes in the world of recycling composite materials, which may eventually be one of the most valuable recycled feedstreams available. The session is moderated by Chris Surbrook, new business development at Midland Compounding Co. and feature Mark Janney of Carbon Conversions Inc. and Brian Pillay of University of Alabama at Birmingham. Under One Roof: Invesঞng in Onsite Plasঞc Reprocessing at MRFs, 3:15 – 4:45 p.m.: The session uncovers the steps to upgrade and enhance plasঞc reprocessing capabiliঞes at material recovery faciliঞes (MRFs) in order to keep up with rapidly-changing global markets. It's to be moderated by Jim Keefe, execuঞve vice president & group publisher at Recycling Today Media Group and feature Marঞn Baumann of Erema North America; Daniel Reshef of Urban Resource Group; and David Hudson, vice president of commercial busi- ness, Avangard Innovaঞve. THURSDAY Biobased Bioplasঞc Polymers and the Future of Boling, 9:00 – 10:30 a.m.: This session highlights recent trends in the booming bio- plasঞcs industry, including new polymers, products and producঞon techniques. It will be moderated by Patrick Krieger, assistant director, Regulatory and Technical Affairs at PLASTICS; and feature Michael A. Saltzberg, PhD, of DuPont Industrial Biosciences; Ruth O'Neill of Origin Materials; and Jose Augusto Viveiro of Braskem. Addiঞves for Upcycling, Thursday, 10:45 a.m. – 12:15 p.m.: This session explores the latest in addiঞve compounding, which has the potenঞal to turn recycled plasঞcs back into materials with near-virgin properঞes. It is scheduled to be moderated by Mark Richardson, engineering consultant at SeriesOne and feature Salvatore Monte of Kenrich Petrochemicals Inc.; Prem Patel of Milliken & Co.; and Timothy Dean of ExxonMobil Chemical Co. "The speakers at the Re|focus Sustainability & Recycling Summit are pioneers in sustain- ability and are poised to lead the plasঞcs industry to new heights," says PLASTICS vice president of sustainability, Kim Holmes. "Their insights, coupled with the educaঞon-in- acঞon on the show floor in the Re|focus Zone, will help a•endees realize and reach their sustainability goals." Something new to look for in the Re|focus Zone is the Sustainability Lounge, a space to learn about PLASTICS and how companies can get involved in the sustainable iniঞaঞves they offer. There are meeঞng spaces, demonstraঞons and a cash bar in this area for a•endees. DID YOU KNOW? More than 65,000 professionals are here in Orlando for NPE2018. That's roughly the capacity of Orlando's Camping World Stadium (formerly known as the Orlando Citrus Bowl). 4 NPE.ORG A PRODUCT OF PLASTICS INDUSTRY ASSOCIATION NPE2018 Unveiling: A Newly Branded and Focused Davis-Standard Davis-Standard CEO Jim Murphy notes that the extrusion supplier's new logo reflects the way the firm conducts itself and does business. By Jim Callari Plascs Technology A year in the making, Davis-Standard is using NPE2018 to reintroduce itself to the global extrusion processing market, taking the wraps off a new brand that's intended to re- flect what worldwide customers want: More. And "more" is precisely what explains the machine builder's exhibit (Booth W5947) is trying to convey to show a•endees, with a display that includes five extruders, new screw design technology, new die designs for blown film and tubing and a running medi- cal-tubing line with predicঞve-maintenance capabiliঞes and a new control plaorm. "A brand is not just a logo," explains Jim Murphy, Davis-Standard's CEO. "It is the set of expectaঞons, experiences, stories and relaঞonships that, taken together, account for a customer's decision to choose one product or service over another. We have spent the last year working on a brand re- fresh, and by this we don't mean only a logo change, but a reflecঞon of how we conduct ourselves and how we do business." The previous Davis-Standard logo goes back to the 1950s, when Ben Davis joined Standard Machinery Co. to create the Davis-Standard name. The original company, Reliance Machinery Co., was founded in 1848 and manufactured things like co•on gins and paper binding machines. Extrusion was developed in the 1950s. Says Murphy, "We previously branded ourselves as 'The Global Advantage,' and we've executed that by expanding our global faciliঞes and capabiliঞes over the years. But now the focus is on helping our customers execute, to be•er understand their require- ments, to build stronger relaঞonships and trust and to provide the best total soluঞons." As Murphy sees it, extrusion processors today want, well, more rapid response, more technical support and an orientaঞon aimed more precisely at problem solving. "We've put more resources in all of those areas," he says. "The world is a busier place, and our research reveals extrusion processors want to align with a supplier with soluঞons that are right for them and will help them expand their business." This new brand is based on research, Murphy states. "We've looked at our compa- ny from our own perspecঞve, asked our cus- tomers' their perspecঞve and performed a market audit—trends and compeঞঞon." The triangles in the new logo are each intended to represent a key element of the Davis-Standard brand: Customers, technolo- gy, support and people, Murphy explains. The triangles combine into the forward-moving arrow reflecঞng the firm's focus on the fu- ture—helping customer's grow, developing new technology and providing new opportu- niঞes for our employees. "To us, customers always come first," says Murphy. "Our aim is to work with them in partnership, helping them achieve a unique compeঞঞve advantage. We offer the latest technology, tailored to customer needs. But we also think innovaঞvely to offer be•er ideas and holisঞc soluঞons. Our support services are central to our offering. We believe they are the key to earning customer loyalty. And our people are our most valuable asset. They are the heartbeat of the company, central to our approach and success." The new tag line—Where Your Ideas Take Shape—is what Murphy describes as the brand's "exclamaঞon point". He states, "It re- flects our intent to help customers create a be•er future, doing it with collaboraঞon and teamwork. We need to do this with each other within Davis-Standard and in partnership with our customers."

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